Jee-Hyub Kim knows his way around the scientific literature. The South Korean computer scientist spends his days tracking information and visualizing data drawn from published work in genetics and biomedicine. Kim works at the European Bioinformatics Institute (EBI) in Hinxton, UK, and knows firsthand what a faceless affair the world's fast-growing scholarly record is. When he searches for his surname in Europe PubMed Central, a chief information resource for biomedical and health researchers, he gets no fewer than 400,000 hits. If he includes his initials in the search, the system still yields some 15,000 articles — yet only 11 are his

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